⭐ Authority Builders vs HARO vs Whitespark

Authority Builders Co. is a reputable provider of affordable SEO and link-building services, offering tailored outreach backlink solutions for agencies, affiliates, and businesses across various niches.

With a commitment to genuine placements on high-quality sites, they provide transparent reporting and a money-back guarantee for placements on sites with 1k+ visitors per month.

Led by SEO expert Matt Diggity, they have a history of building strong relationships with website owners, ensuring access to real sites with organic traffic.

While their fixed pricing may lack flexibility, their dedication to white-hat practices and quality links from trustworthy sources makes them a reliable choice for scaling up outreach efforts and improving search engine rankings.

Read the full Authority Builders Review

👉 Visit Authority Builders

Help A Reporter (HARO) is a valuable platform that connects journalists with subject matter experts, offering a seamless way to find reliable information and insights.

With over 1 million sources and 75,000 journalists and bloggers, HARO provides unmatched media opportunities and fosters meaningful connections.

While it enhances credibility and exposure for journalists, it also allows sources to establish authority and gain valuable exposure.

Despite the benefits, using HARO can be time-consuming, and the overwhelming frequency of emails and potential competition may be challenging.

Nonetheless, HARO remains a go-to resource for writers seeking diverse perspectives and quality sources.

Read the full HARO Review

👉 Visit HARO

Whitespark offers a comprehensive suite of local SEO tools and services designed to empower businesses with higher rankings and increased conversions from Google.

Their user-friendly software encompasses essential tools like GBP Management, Local Rank Tracker, Local Citation Finder, and Reputation Builder.

The Listings Service aids in citation building and cleanup.

Backed by over 150,000 users, Whitespark remains a leading player in the industry, providing tailored solutions for local SEO challenges and keeping clients up-to-date with the latest trends.

While it has various pros like attractive design and actionable data, there are some cons like navigation issues and limited usability in the free trial.

Pricing starts from $499 per month, and there are no refunds for paid services.

Whitespark offers flexibility with no long-term contracts and customizable solutions tailored to each business's needs and goals.

Read the full Whitespark Review

👉 Visit Whitespark

The target audience for Authority Builders is agencies, affiliates, and businesses in ALL niches who are seeking affordable SEO and link building services to boost their website's rankings and generate more traffic through high-quality, natural links.

The target audience fo HARO is digital marketers, website owners, and budding SEO specialists who are looking to gain free, quality backlinks and improve their link-building strategy.

The target audience for Whitespark is businesses and agencies seeking Search Engine Optimization (SEO) services, specifically for Google Business Profile management and local SEO.

• Run by Matt Diggity, a well-known SEO expert, adding credibility.
• Established in 2016: History of communication with reputable website owners, building strong relationships.
• Pre-select anchor text: Informs you in advance if they can't use your preferred anchor text.
• Secure best prices: Discusses pricing details beforehand and matches your niche, metrics, and traffic requirements.
• Quality sites with organic traffic: Links are obtained through genuine outreach, avoiding hacked or spammy websites.
• High-quality backlinks from trustworthy sites with good authority.
• Access to basic site details for informed buying decisions.
• No repurposed domains: Prioritizes legitimate traffic, providing unique content without reused material.

• HARO can help you get links from high-quality sources, which can improve your website's SEO and credibility.
• It provides an opportunity to build relationships with reporters and influencers, potentially leading to more exposure and opportunities.
• Using HARO can give your brand or website increased visibility and exposure to a wider audience.
• By becoming a source for reporters, you can establish authority and credibility in your industry.
• Helps users connect with journalists and media outlets, providing press appearance opportunities.
• Simplifies communication with reporters, allowing users to track responses and query statuses.
• Offers insights into what reporters are interested in covering, helping users keep up with industry conversations.
• Provides a daily newsletter format with relevant media opportunities for various industries and topics.
• Free earned media from high Domain Rating (DR) sites.
• Direct source of experts for your content, making sourcing easier for journalists and bloggers.
• Frequent publications - HARO sends three newsletters every weekday, providing many opportunities to win backlinks.

• User-friendly and attractive tool design with easy readability.
• Extensive customization options for reports, aiding in successful SEO campaigns.
• Provides accurate and reliable reports, including local citations data.
• Presents data in an actionable way, making it easier to access and utilize.
• Affordable pricing with tier discounts available as the number of orders increases.
• Offers custom citation clean-up and research service.
• Focuses on generating high-quality citations to enhance business visibility.
• Specifically designed to improve local SEO rankings.
• Provides organized follow-up reports and customer support system.

• Relatively limited features: Fixed pricing lacks flexibility compared to other options.
• Fewer visitors per month: Aims to help you achieve only 1,000 monthly visitors, may be insufficient for some users' needs.
• Expensive service: Requires a significant investment for quality backlinks.
• Varying link value: Not all links may be equally valuable, with occasional average ratings.

• Responding to reporters' requests and tracking down the right contact information can be time-consuming.
• Relying solely on HARO for leads may cause you to miss out on other great opportunities.
• You may receive responses from people who are not a good fit for your business, leading to wasted time and effort.
• There is a possibility that the media may lose interest in your story or change their focus, leaving you without any leads.
• Some users find the service not worth the monthly charge.
• Cision, the company that owns HARO, may aggressively promote its other services after sign-up.
• Lack of feedback and responses from journalists may limit the effectiveness of pitches.
• Some queries can be vague and not relevant to users' interests.
• The frequency of HARO emails can be overwhelming, making it difficult to keep up with all the queries.
• Difficulty in determining whether you are speaking with a genuine expert, as anyone can sign up without vetting.
• Increased competition as HARO's popularity has grown, leading to a saturation of experts and resulting in a higher number of responses to queries.
• Some questionable queries may circulate, and it's essential to stick to your niche and verify the credibility of journalists and publications.

• Navigation actions can feel inconsistent and confusing.
• Limited usability in the free trial version compared to the paid version.
• Some performance issues when setting up new projects or running citation searches.
• More expensive than some alternatives like BrightLocal.
• Not suitable for non-local businesses.
• No longer provides local SEO services for small/medium businesses.
• May require consolidating multiple tools and services if using more than one.
• No integration with social media platforms or Google Analytics/Google My Business.
• The free trial's limitations may prevent users from fully experiencing all services.
• Projects and search setup can be confusing.
• Free tier lacks value, resulting in minimal citations.
• Not a comprehensive solution for holistic local marketing.
• Free citations may lead to an influx of spam emails/phone calls.
• Some citation work is outsourced to third parties.

GUEST POSTS, ABC PLUS, LINK INSERTIONS, HARO, CITATIONS

HARO Links

GBP Link Building

CONTENT, LINK AUDIT

No other services offered.

SEO Services, Listings Service, Citation building, Yext Replacement Service, Data Aggregator Service, Enterprise Services

Authority Builders does not offer regular promotions & discounts on services.

HARO does not offer regular promotions & discounts on services.

Whitespark does not offer regular promotions & discounts on services.

Credit/Debit card

Credit/Debit card

Credit/Debit card

How does the service work? Authority Builders is a platform that offers various link-building services to boost your website's authority and search engine rankings.

Why are the website URLs blocked out? To protect the privacy of the websites involved in the link-building process, Authority Builders may block out the website URLs in the reports provided to clients. This measure ensures that the specific websites' link sources remain confidential and are not exposed to competitors or the public.

Are these links safe? Yes, all link-building services provided by Authority Builders are conducted using white-hat and safe practices. The platform strictly adheres to search engine guidelines, ensuring that the links obtained are from reputable and relevant websites. This approach minimizes the risk of penalties or negative impacts on your website's SEO.

Do you offer any discounts for bulk orders or for agencies? Yes, Authority Builders provides discounts for bulk orders and agency partnerships. If you require a large volume of link-building services, the platform offers cost-effective pricing options tailored to accommodate your needs.

Do you sell PBN links? No, Authority Builders does not engage in the sale or use of Private Blog Network (PBN) links. The platform focuses on obtaining high-quality, natural, and contextually relevant links from authoritative websites.

Do you sell homepage links? Yes, Authority Builders offers homepage links as part of their link-building services. Homepage links are considered highly valuable for SEO purposes, and you can discuss specific requirements with the team during the campaign setup.

Are these links suitable to show my clients? Absolutely, the links acquired through Authority Builders are of high quality and sourced from reputable websites. They are suitable for showcasing to your clients as part of your SEO and marketing efforts.

What is the average turnaround time? The average turnaround time for link-building campaigns with Authority Builders may vary depending on the chosen service and the complexity of your requirements. Typically, you can expect to receive the completed report within a few weeks after the campaign's initiation.

Do you accept foreign links? Yes, Authority Builders accepts foreign link orders. Whether your target audience is in a local market or an international one, the platform can accommodate your link-building needs.

Do you offer white label / custom outreach campaigns? Yes, Authority Builders provides white-label options and custom outreach campaigns for agencies or businesses looking to resell or brand the link-building services as their own. This feature allows you to maintain your brand identity while benefiting from Authority Builders' expertise in link building.

What forms of payment do you accept? Authority Builders accepts various forms of payment, including credit cards, debit cards, and other secure online payment methods. The platform ensures that your payment details are handled with the utmost security and confidentiality.

Are these links permanent? While many links acquired through Authority Builders are designed to be permanent, the platform cannot guarantee the status of external websites or their linking policies. However, the team strives to obtain long-lasting links to provide the most value for your SEO efforts.

Are the links do-follow? Yes, the majority of links provided by Authority Builders are do-follow links, which pass link juice and contribute to improving your website's search engine rankings. These links have a positive impact on SEO compared to no-follow links.

Are any links sponsored? No, all links obtained through Authority Builders are organic and non-sponsored. The platform's focus is on securing natural, editorial links from authoritative websites that provide genuine value to your site's SEO.

Can I cancel my order even after paying the invoice? Yes, you may be able to cancel your order, depending on the stage of the link-building campaign. If the campaign has not started yet, you may be eligible for a refund. However, if the campaign is already in progress, the refund policy may vary, and you should reach out to the support team for assistance.

What is Help A Reporter (HARO)?

HARO is a valuable platform that connects journalists seeking expertise for their content with sources who have relevant knowledge and insights. It acts as a bridge between journalists and subject matter experts, providing a seamless way for media professionals to find reliable information.

How does HARO work?

HARO operates by allowing journalists to post queries or requests for sources on specific topics. These queries are sent out to a vast network of over 1 million sources, including experts, professionals, and industry insiders. Sources who have the necessary expertise can respond directly to the journalists' queries, facilitating a quick and efficient connection.

Who can use HARO?

HARO is primarily designed for journalists and bloggers who are looking to enhance their content with expert insights. Additionally, sources who wish to contribute their knowledge and expertise to media outlets can also utilize HARO to connect with journalists working on relevant topics.

What are the benefits of using HARO for journalists?

HARO provides journalists with access to a diverse range of voices and perspectives through its extensive pool of over 1 million sources. It enables writers to find subject matter experts, enhancing the credibility and depth of their stories. By utilizing HARO, journalists can save time and effort in searching for relevant sources, as the platform streamlines the process.

Can bloggers use HARO too?

Yes, bloggers are welcome to use HARO to find expert sources for their content. Whether they run niche blogs or cover broader topics, HARO offers a valuable resource for bloggers seeking credible information and unique insights to enhance their articles.

Is HARO suitable for all types of media outlets?

Yes, HARO is suitable for various types of media outlets, including newspapers, magazines, online publications, and blogs. It caters to journalists and bloggers working across different industries and reporting on diverse topics.

How many journalists and bloggers are registered on HARO?

HARO boasts an extensive community, with over 75,000 journalists and bloggers registered on the platform. This substantial user base ensures that there are ample opportunities for sources to connect with media professionals.

What sets HARO apart from other similar services?

HARO stands out for its massive user base of journalists and sources, providing a broader scope for media opportunities. Its user-friendly interface and efficient system for matching queries with relevant sources make it a go-to platform for both journalists and experts.

Is HARO committed to data privacy?

Yes, HARO takes data privacy seriously and is dedicated to maintaining the security of users' information. The platform operates within a legal framework of privacy policies and terms of service to create a safe and transparent environment for all participants.

How can sources sign up for HARO?

Sources interested in contributing their expertise can easily sign up on the HARO website. They will receive regular email notifications containing relevant queries from journalists, allowing them to respond to requests that align with their areas of expertise.

What services does Whitespark offer?

Whitespark offers Local SEO Software, Listings & SEO Services, and Resources.

How can Local SEO Software benefit my business?

Local SEO Software can help optimize and manage your Google Business Profile and website, leading to increased visibility and more leads.

What are Listings & SEO Services, and how can they help my business?

Listings & SEO Services provided by Whitespark include citation building and listing cleanup services, enhancing your local online presence.

How does Whitespark manage Google Business Profiles effectively?

Whitespark's dedicated account managers work with businesses to optimize their Google Business Profiles, using fresh weekly Google Posts, review strategies, and competitor analysis.

Can Whitespark help increase positive reviews for my business?

Yes, Whitespark offers a review strategy and management service that has resulted in an average 567% increase in reviews for their clients.

How does Whitespark optimize websites to rank higher on Google?

Whitespark conducts a website audit and implements a custom optimization strategy based on priority improvements, leading to increased engagement, traffic, conversions, and sales.

How does Whitespark's Link Building service improve search visibility?

Whitespark creates high-quality in-content editorial backlinks on blogs with real organic traffic, contributing to improved prominence in Google's local algorithm.

What is the pricing for Whitespark's services?

Whitespark offers various service plans, including Google Business Profile optimization, website optimization, and link building, with pricing starting from $499 per month.

Can I cancel at any time?

Yes, you can cancel your subscription at any time. Whitespark does not require any long-term contracts, giving you the flexibility to use their services as needed.

Does Whitespark provide customized solutions for businesses?

Yes, Whitespark's dedicated account managers tailor their services to meet the unique needs and goals of each business they work with.